Which of the following statements about CRM programs is true?
A) The success of a CRM program relies on its use of mass communication channels.
B) CRM programs include information gathered from each customer touchpoint.
C) Internet technology is a barrier to the successful implementation of CRM programs.
D) To succeed, all companies should engage in CRM every time they interact with a customer.
E) Only consumer marketers can benefit from the use of CRM programs.
B
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The Acme Global Corporation needed to hire 45 new advertising sales agents. The applicant pool consisted of 100 African-American males and 100 white males. Of the 200 applicants, Acme Global hired 20 of the African-American males and 25 of the white males. Is there evidence of disparate impact?
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