The sum of all the physical features of a retail environment is referred to as the
A. store situation.
B. retail ambiance.
C. retail surroundings.
D. store atmosphere.
E. merchandising mix.
D. store atmosphere.
Store atmosphere influences consumer judgments of store quality and image.
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Consider Figure 2.2. In the absence of trade, Canada would produce and consume
a. 8 televisions and 16 refrigerators.
b. 12 televisions and 16 refrigerators.
c. 8 televisions and 12 refrigerators.
d. 12 televisions and 8 refrigerators.
Which of the following ratios is the best measure in analyzing a company's ability to pay interest on long-term debt and to repay the long-term debt over several years?
a. Debt-to-equity ratio b. Times interest earned ratio c. Debt service coverage ratio d. Acid-test ratio
Process innovation:
A. is highly disruptive. B. cannot be patented. C. usually involves very small improvements in products D. improves the efficiency of an organizational process, especially manufacturing systems and operations.
The source characteristic of attractiveness encompasses
A. beauty, familiarity, and differentiability. B. similarity, likability, and familiarity. C. comfort, individuality, and beauty. D. expertise, familiarity, and comfort. E. power, expertise, and aesthetics.