Behavioral segmentation may be based on
A. product features and retail store type.
B. demand and supply.
C. geographic and demographic criteria.
D. retailer and wholesaler behaviors.
E. lifestyles and demographics.
Answer: A
You might also like to view...
As long as finance focuses on short-term profit, it will oppose major investments designed to build satisfied, loyal customers
Which of the following steps that a marketing CEO can take to create a market- and customer-focused company can help a CEO overcome this challenge? A) Empower the employees. B) Get outside help and guidance. C) Install a modern marketing planning system. D) Change the company's reward measurement and system. E) Develop strong in-house marketing training programs.
Depending on what is to be accomplished with the marketing plan, what are the different ways of viewing
an organization? What will be an ideal response?
The patent term begins to run from the date the patent is issued
Indicate whether the statement is true or false
Trade secrets can be protected for:
A. an unlimited period of time. B. 20 years according to federal law. C. 50 years if renewed to the maximum allowed, five 10-year renewable terms. D. 14 years according to state law.