Long-term effects manifest:
a. immediately and last for a long time
b. after exposure to one powerful media message
c. only after many exposures
d. when we least expect it
c. only after many exposures
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What step involves increasing brand awareness when creating stories and other content for an organization?
a. Identifying the primary reason for generating new content b. Usinghuman interest and emotional appeals to add interest c. Confirming that an idea has at least one value d. Finding topics and news hooks that align with the organization's goals
"The United States government should put a ban on texting while driving." Who is agent of action in this thesis statement?
A. Andrew B. United States government C. General Motors D. Verizon
Denotative meanings
a. are accepted as correct. b. change quickly. c. are emotional. d. personal. e. engender disagreement.
The time-driven model of leadership
What will be an ideal response?