Johannes Gutenberg’s invention shattered the medieval world by:
a) giving rise to modernism; b) providing the impetus for the Renaissance and Reformation; c) providing the fuel for the scientific revolution; d) providing soil that gave rise to the nation-state; e) all of the above
e
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Whitaker and Baxter, the first husband and wife PR consulting team, are credited with the use of public service announcements during the final days of a campaign
Indicate whether the statement is true or false
When speaking to persuade your audience that learning
Chinese is more advantageous than learning Spanish, you are probably using the __________ strategy for your main points. Fill in the blanks with correct word
Other than soap operas and game shows, the only television format to have substantial success in daytime and afternoons has been
a. syndicated talk shows b. network magazine talk shows c. children's shows d. network variety shows e. rerun action /adventure series
Explain the differences between campaigns and brands.
What will be an ideal response?