Which of the following statements about deceptive advertising is true?
A. To be labeled as deceptive, ads must contain some claims that have not been previously substantiated.
B. To be deceptive, advertising claims must be factually false or convey a false impression.
C. Exaggerated, subjective claims that cannot be proven true or false are considered deceptive advertising.
D. Deceptive advertising is sometimes used because it establishes long-term consumer confidence in the product being advertised.
E. Deceptive ads serve the best interests of the advertisers.
Answer: B
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