What do media gatekeepers look for most when the spokesperson of an organization addresses the media?

a. Quotable lines
b. Dramatic gestures
c. Exaggerated facial expressions
d. Jargon-filled language


Ans: a. Quotable lines

Communication & Mass Media

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Marshall McLuhan’s ‘global village’ originally referred to what phenomenon?

A. The way in which housing the world over was becoming more alike. B. The way in which communication technology was bringing remote areas of the globe together. C. The way in which the internet allowed borderless communications. D. The way in which societies were becoming increasingly culturally diverse.

Communication & Mass Media

Dismissal, denial, belittling the source, and compartmentalization are audience resistance strategies

known as selective ________. Fill in the blanks with correct word

Communication & Mass Media

The key to understanding the unique nature of the online world is

a. economics b. bandwidth c. interactivity d. expense e. revenue

Communication & Mass Media

What are the five steps of the reflective thinking process?

What will be an ideal response

Communication & Mass Media