The key to understanding the unique nature of the online world is
a. economics
b. bandwidth
c. interactivity
d. expense
e. revenue
c
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Why should the PR practitioner consider carefully its working relationships with other departments within an organization?
What will be an ideal response?
Sound effects (FX) must be:
a. fast b. the right length c. appropriate d. loud enough to be heard e. softer than music
Beyond high circulation numbers, newspapers are popular with advertisers for three primary reasons: their reach to 70 percent of Americans, the good demographics of readers, and the fact that many newspapers
A. are the least expensive medium in which to advertise. B. are local, so advertisements can reach specific groups of readers. C. have exceedingly loyal readers. D. give them cost breaks.
Which of the following is NOT a context of communication?
A. public B. intrapersonal C. feedback D. interpersonal