A gap analysis identifies any differences between the demand by customers and the supply provided by firms currently in the market.
Answer the following statement true (T) or false (F)
True
In a gap analysis, individuals identify a gap or opportunity that exists between the demand for a product or service and the supply provided by firms in the market.
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Highlighting a benefit to the reader should be done in the? _________ of the message.
A. opening B. salutation C. post script D. close E. body
What are the major characteristics of sales promotions as an element of the marketing communications mix?
What will be an ideal response?
Choose the statement that is not a reason a global strategy contrasts sharply with a multidomestic strategy.
A. In globally competitive industries, the power and strength of a company's strategy and resource capabilities in one country significantly enhance its competitiveness in other country markets. B. In global competition, rivals vie for worldwide market leadership. C. In global competition, a firm's overall competitive advantage (or disadvantage) grows out of its entire worldwide operations. D. In global competition, there's more cross-country variation in industry conditions and competitive forces than there is in industries where multidomestic competition prevails. E. In global competition, many of the same rival companies compete against each other in many different countries, but especially so in countries where sales volumes are large and where having a competitive presence is strategically important to building a strong global position in the industry.
Bank holding companies are regulated by the FDIC
Indicate whether the statement is true or false