Small businesses should focus on building one or two strong brands based on one or two key associations
Indicate whether the statement is true or false
TRUE
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Sellers of merchandise offer sales discount or cash discounts in order to
a. provide an interest allowance on funds paid before the payment is due. b. induce prompt payment so that it can reduce bookkeeping costs. c. induce prompt payment so that it can reduce collection costs. d. all of the above. e. none of the above.
One part of a marketing plan should identify what to do if things go wrong. This section is called ________ planning.
A. tactical B. action C. operational D. strategic E. contingency
Agile manufacturing is ______.
a. the ability of an organization to respond quickly to market changes to produce high-quality products at a reasonable cost b. the ability of an organization to produce high-quality products while avoiding waste c. the ability of an organization to respond quickly to customer demands while avoiding defects in production d. the ability of an organization to produce high-quality products using automated processes and without using any human intervention
When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, the Statue of Libery, increased usage among cardholders, and
A. was able to raise interest rates without facing customer complaints. B. became the only credit card accepted for admission to the site. C. decreased outstanding debt on previously unpaid credit cards balances. D. attracted new cardholders. E. received a tax credit that more than paid for the original campaign.