One part of a marketing plan should identify what to do if things go wrong. This section is called ________ planning.
A. tactical
B. action
C. operational
D. strategic
E. contingency
Answer: E
You might also like to view...
The company's marketing information system should be a mix of what managers think they need, what managers really need, and ________
A) what the marketing research department is able to do B) what consumers are willing to consume C) what the government policies allow D) what is acceptable at the industry level E) what is economically feasible
?The outcomes of a marketer's decisions and actions may be affected by the variables in the marketing environment.
Answer the following statement true (T) or false (F)
Describe the components of the inductive outline used in writing bad-news messages
Scheduling decisions have ______ time horizons.
A. long-term B. intermediate-term C. short-term D. prolonged-term