A global marketing strategy where companies use the basic home-market communications strategy while adapting the product to local use or preference conditions is referred to as ________
A) product/communication extension
B) product extension/communication adaptation
C) product adaptation/communication extension
D) product/communication adaptation
C
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Cognitive ability tests are ideal for helping managers decide which candidate to hire.
Answer the following statement true (T) or false (F)
Describe what constitutes and Americum and give some examples of Americums in the world today.
What will be an ideal response?
Which of the following is not a method of allocating a joint cost?
a. Net relative sales value at split-off. b. Sales value at the split-off point. c. Average unit cost. d. Physical measures (such as weight).
Martha is writing a letter to a movie producer. She has written a screenplay and wants to share it. Her letter ends with the words "Enclosed please find a copy of the script. Very truly yours, Martha." In terms of readability, what mistake did Martha make in her letter??
A) ?She used clichés. B) ?She used profanity. C) ?She used outdated expressions. D) ?She used very informal words.