South Cape Ostrich Tanning (SCOT) is a producer of fine ostrich leathers, which are sold to manufacturers that make a variety of products from shoes to car interiors. Demand for SCOT's leather is a result of consumer interest in products like Via La Moda handbags made from this exotic and expensive leather. SCOT has ________ demand for its product.
A. derived
B. applied
C. industrial
D. reseller
E. unitized
Answer: A
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What is the present value of the following cash flow stream at a rate of 12.0%?
?
A. $9,699 B. $10,210 C. $10,747 D. $11,284 E. $11,849
Chris is gathering information about the general economic environment in Nepal. In doing so, he will look for information about the general economic environment, market size and population growth rate, and
A. culture. B. airport capabilities. C. political status. D. real income. E. religious institutions.
A project budget report is showing our project as spending $35,000 against a budgeted amount of $40,000. We can assume that everything is going as planned and that we are under budget.
Answer the following statement true (T) or false (F)
Which of the following statements about market segment profiles is true?
A. They can be used to calculate a lifetime value for each customer in a segment. B. They are used to describe differences among people in different market segments. C. They can only deal with demographic characteristics. D. They provide marketers with a cost estimate for serving potential customer groups. E. They cannot be used to describe similarities among potential customers.