Elmer is focused on how much he likes the jingle for the advertised product and evaluates the product using his association of this brand with his positive feelings toward the song playing in the background
Explain how Elmer is processing the advertisement, using the elaboration likelihood model as a base.
Elmer is using what is described as peripheral route processing from the elaboration likelihood model. If he was focused on the message, or central brand claims, he would be using the central route.
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Which action helps organizations reduce the cost of health care benefits offered to employees?
A. increasing the amount employers pay for deductibles and coinsurance B. shifting from traditional health insurance plans to PPOs and CDHPs C. expanding the coverage for different types of claims D. selecting traditional health insurance over HMOs and PPOs as a preferred option E. paying some or all of the difference in cost between an HMO or PPO plan
An achievement culture is one in which members are
A. not rewarded at all because achievement is a doing mentality. B. rewarded for what they do, what they have accomplished, so what they are. C. rewarded for their lineage. D. rewarded with social status for who they are in a spiritual sense.
Information technology's primary role in supply chain management is creating the integrations or tight process and information linkages between functions within a firm-such as marketing, sales, finance, manufacturing, and distribution-and between firms.
Answer the following statement true (T) or false (F)
Under the Constitution Act, the provinces have the power to pass laws relating to property and civil rights
Indicate whether the statement is true or false