Which of the following criticisms focuses most directly on a macro view of marketing, rather than on a micro view?
A. Marketing exploits the poor and the uneducated.
B. Much TV advertising is annoying.
C. Products often wear our right after the warranty expires.
D. Door-to-door salespeople are trained to be pushy.
E. Prices for very similar products vary a lot from store to store.
Answer: A
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Fredericksen Corporation makes one product and has provided the following information: Budgeted sales, February 8,700unitsRaw materials requirement per unit of output 6poundsRaw materials cost$2.00per poundDirect labor requirement per unit of output 2.9direct labor-hoursDirect labor wage rate$21.00per direct labor-hourPredetermined overhead rate (all variable)$10.00per direct labor-hourVariable selling and administrative expense$1.10per unit soldFixed selling and administrative expense$80,000per month?The estimated cost of goods sold for February is closest to:
A. $634,230 B. $252,300 C. $721,230 D. $886,530
Which strategy is designed to create product differences that distinguish the company's product from all others in the eyes of consumers?
a. product differentiation b. competitive advantage c. feature analysis d. benchmarking e. objective-and-task method
Andrew purchased a stock for $175 and sold it for $250. If he earned a dividend income of $30, the stock's yield is:?
A. ?45% B. ?53% C. ?81% D. ?60% E. ?72%
Object-oriented modeling is based on the concepts of:
A) objects and relationships. B) classes and objects. C) class and inheritance. D) objects and inheritance. E) tables and relationships.