An ethical concern in direct marketing is whether some companies exaggerate the features of their products in catalog copy
Indicate whether the statement is true or false
TRUE
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The manager of a grocery store has taken a random sample of 144 customers. The average length of time it took these 144 customers to check out was 3 minutes. It is known that the standard deviation of the population of checkout times is 1 minute. The 95% confidence interval for the true average checkout time (in minutes) is
A. 2.863 to 3.137. B. 1.36 to 4.64. C. 1 to 5. D. 2.837 to 3.163.
Which of the following statements about communications and the service marketing triangle is true?
A. All communications methods that relate to the service marketing triangle are either verbal or print B. Interactive marketing communications are exemplified by vertical and horizontal communications C. Service encounters are an example of internal marketing D. External marketing communications include advertising, public relations, personal selling and sales promotions E. The sides of the service marketing triangle are customers, providers and the company
The final step in the research process is ad posttesting.
Answer the following statement true (T) or false (F)
Negative autocorrelation is present in a time series when the consecutive residuals are close to one another, resulting in a relatively small Durbin-Watson statistic
Indicate whether the statement is true or false