A 30-minute or longer advertising program on television that markets a single product is called a(n) ________
A) phishing program
B) infomercial
C) podcast
D) catalog
E) spambot
B
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Initiative applies only to external customer situations.
Answer the following statement true (T) or false (F)
Roger is analyzing regional differences in seeking a location for a new firm and is looking at states with favorable tax systems for small businesses. Based on this information, he should look at which of the following states?
A. South Dakota B. Massachusetts C. Ohio D. New York
Which type of segmentation is most related to the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
A) behavioral B) psychographic C) needs D) impulse E) values
The preemptive right allows shareholders
A) to overthrow existing corporate officers if they fail to earn profits. B) to maintain their proportionate ownership interest in the corporation. C) to convert their shares of stock into bonds, if dividends are not paid. D) to receive a dividend before interest is paid to bondholders.