Choose a celebrity and discuss the tasks that you would perform as this person’s publicist.

What will be an ideal response?


Publicists promote the careers of celebrities by generating publicity through diverse methods, including issuing press releases; booking print, radio, and TV interviews; and arranging personal appearances. They look for opportunities to keep their clients in the public’s eye and also are proactive in managing risk. Depending on the situation, a strategic communication campaign may be developed to raise, reposition, or rehabilitate a public profile.

Communication & Mass Media

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What the makers of a television program may have intended and what the viewers of that program may "see" may be wildly different

Indicate whether this statement is true or false.

Communication & Mass Media

________ are the limiting, descriptive words used to make language more specific

Fill in the blanks with correct word

Communication & Mass Media

Discuss some advantages and disadvantages of working in a small group.

What will be an ideal response?

Communication & Mass Media

Which of the following would most likely lead to a litigation crisis?

a. a company lacking financial transparency b. customers being injured by products c. customers receiving poor service d. a company failing to deliver products

Communication & Mass Media