the effectiveness component focuses in achieving self-presentatiom, instrumental , and relationship goals

a. true
b. false


a. true

Communication & Mass Media

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Which of the following qualifications regarding the fact that females outperform males in both encoding and decoding tasks is true?

a. The female advantage over males is limited primarily to complex rather than simple skills. b. The female advantage in decoding is significant primarily for spontaneous emotional expressions. c. Females are better able to recall nonverbal cues in a conversation than males are. d. Females decode posed expressions of anger more accurately than males.

Communication & Mass Media

"Jonathan has an excellent point," is an example of which of the following:

A. disconfirming language B. rhetorical sensitivity C. jargon D. confirming language

Communication & Mass Media

Several computer programs allow you to incorporate many types of visual aids into a multimedia

presentation. Indicate whether the statement is true or false

Communication & Mass Media

The importance of mobile marketing in IMC is decreasing

Indicate whether the statement is true or false.

Communication & Mass Media