Describe the four nonprofit organizational design alternatives for marketing
What will be an ideal response?
• Functional organization – Marketing absorbs separate functions such as public relations, advertising and market research but keeps them as separate functions (or is, itself) a separate function
• Offering –centered organization – One person (or sub-department) is in charge of a product or service. Each manager is in charge of its own advertising, public relations and market research
• Mixed (functional / offering-centered) organization – A mixture o f the previous two. Smaller nonprofits may adopt a mixed form. Functional staff departments are set up with offering sub-departments or areas, and the manager "buys" services and coordinates their use.
• Target market-centered organization– Organization occurs along the target audience lines with specialists for specific target groups to develop that satisfy wants and needs of those groups.
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The reliability of the information in a company's financial statements is the responsibility of which of the following?
a. The Securities and Exchange Commission (SEC) b. The Certified Public Accountant in charge of the audit of the company's financial statements c. Clients d. None of these choices.
Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?
A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above
Chinese direct-response television has learned that there are many obstacles that still need to be overcome, which include all of the following except:
A) consumers' savings rate is very low. B) a limited number of private telephones. C) low penetration of credit cards. D) delivery logistics in Beijing. E) delivery logistics in Shanghai.
______________ is a specific competency in which you ask others if your understanding is correct or incorrect.
a. Perception checking b. Discussion c. Reiterating d. none of the above