Perhaps the greatest single problem of human communication is:
A. the assumption of it.
B. language.
C. nonverbal communication.
D. cultural differences.
Answer: A
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_____ is the use of extreme exaggeration, as in "I'm so hungry I could eat a horse."
A) Alliteration B) Hyperbole C) Irony D) Personification
If customers tilt in favor of a product, after an advertisement has been forgotten, indicating a latent change in consumer behavior, which concept does this indicate?
a) Sleeper effect b) Message branding c) Cognitive dissonance d) Audience predisposition
Matthew is sitting in communications class while the instructor is lecturing, but his mind keeps wandering to his upcoming vacation. Matthew is experiencing which type of listening barrier?
A. physical distractions B. mental distractions C. biases D. prejudices
When preparing a presentation on the effects of smoking, you decide to interview a pulmonary physician at your university. The testimony provided by this physician is ______.
a. personal testimony b. expert testimony c. comparative testimony d. lay testimony