Lewin’s approach is based upon ______.
A. resistance to change
B. organizational development
C. force field analysis
D. workout technique
C. force field analysis
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Market development strategies consider customers who either have been targeted by the firm or the firm's competitors but have never purchased product from the firm or its competitors
Indicate whether the statement is true or false
Santosh, a computer service firm owner, has drafted a sales letter to area businesses in which he has emphasized his central selling point— immediate, personal service—in each paragraph. To keep the recipient's interest, he should edit his message to include the idea of his central selling point in only one paragraph
Indicate whether the statement is true or false
Surrender charges on annuities typically decline the longer you own the annuity
Indicate whether the statement is true or false.
The term "issuer"
a. is not used in relation to commercial paper. b. is an all-purpose term that means both maker and drawer. c. is synonymous with drawee. d. is used in relation to commercial paper only to indicate the bank which creates a certificate of deposit.