Market development strategies consider customers who either have been targeted by the firm or the firm's competitors but have never purchased product from the firm or its competitors
Indicate whether the statement is true or false
TRUE
You might also like to view...
The wages of which of the following employees would not be included in the product cost for a manufacturer of custom-built home cooking appliances?
a. shipping clerk b. appliance body welder c. factory janitor d. shop floor supervisor
At Gina's retail stores, the posted policy reads, "Without our customers, we don't exist." Gina and her staff aim to delight each customer, and they are quick to offer discounts or extra services whenever a customer is anything less than satisfi
Gina and her staff strive to make every customer a repeat customer. It is most accurate to say that instead of focusing on each individual transaction, Gina and her staff put a priority on ________. A) managing partner relationships B) selling new products C) attracting "butterflies" D) converting "barnacles" to "strangers" E) capturing customer lifetime value
An exculpatory clause releasing a white water adventure rafting company from liability for all
injuries it causes is: A) Usually against public policy. B) Usually valid. C) An illusory promise. D) Usually valid for negligence, not for intentional acts.
A marketing plan should include
A. what marketing mix is to be offered to whom, and for how long. B. what company resources will be needed, and at what rate. C. some control procedures. D. what sales and profit results are expected. E. All of these are included in a marketing plan.