In his job for Mickelson Associates, Alex has to report to two managers-the head of the accounting department and the head of the Southeastern Division. Mickelson Associates is a ________ organization.
A. process
B. product
C. matrix
D. flat
E. customer
Answer: C
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A marketer may segment a market in terms of the benefits that customers expect to receive from a particular product.
a. True b. False
A marketing strategy involves the activities of selecting and describing one or more target markets
Indicate whether the statement is true or false a. True b. False
Which of the following entries would be recorded by a company that uses the cash basis method of accounting?
A) Cash 1,000 Accounts Receivable 1,000 B) Salaries Expense 1,000 Salaries Payable 1,000 C) Prepaid Rent 1,000 Cash 1,000 D) Rent Expense 1,000 Cash 1,000
Profit center responsibility reports include ________
A) revenues only B) invested capital C) both revenues and expenses D) returns on investments