Attitudes are temporary reactions toward something

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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Which statement describes a cultural difference in listening preferences?

a. Men prefer report talk; women prefer rapport talk. b. Americans prefer directness; Chinese prefer politeness. c. Children prefer verbal cues; adults prefer nonverbal cues. d. People with lower status prefer listening; people with higher status prefer

Communication & Mass Media

What does the knowledge gap hypothesis predict about the effects of new information technology??

What will be an ideal response?

Communication & Mass Media

It is a common scenario that whenever a company announces any drug testing on animals, animal rights activists start protesting. Sometimes, it leads to losing the right to test

In such occasions, which strategic communication activity do these companies engage in, and why? a) Issues management; so that they can come up with a campaign to tell the public their side of the story and not lose the right to test b) Crisis management; as the revoking of animal testing would result in a major crisis for the companies and they would need to manage it c) Environmental scanning; so that the companies are aware of the steps the activists and the government bodies are taking. d) SWOT process; as the companies need to know their strengths and weaknesses in order to effectively fight the activists' campaign.

Communication & Mass Media

There is disagreement about what constitutes ethical communication

Indicate whether this statement is true or false.

Communication & Mass Media