Briefly describe the key differences between the central and peripheral routes to persuasion.
What will be an ideal response?
In the peripheral route there is a low level of elaboration and one relies on peripheral cues. In the central route there is a high level of elaboration and one critically evaluates the message.
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During which step of the decision making sequence is persuasion most relevant?
a. conflict b. decision c. dissonance d. dissonance reduction
When Margaret sees the American flag, she thinks about the men and women who fought for democracy. When Jaret sees the flag, he thinks about the football players who "take a knee" when the National Anthem is played. These two interpretations of the flag represent _____.
A. behavior B. action C. meaning D. emotion
Gatekeepers rarely receive information which requires them to determine whether or not to transmit that information to the next link or links in the chain
Indicate whether this statement is true or false.
Caleb knew that his fellow union members opposed a plan to cut overtime at the plant, but he wanted
them to view it more positively. He planned to discuss the likelihood that the plant would close altogether if payroll costs were not reduced. His purpose was A) providing new information or perspective. B) agenda setting. C) strengthening commitment. D) weakening commitment. E) fighting a lost cause.