Most newspaper have their own stylebooks that are used in conjunction with one of the major stylebooks, such as the AP stylebook. Why?

a. They are dissatisfied with the AP stylebook.
b. They are not members of the Associated Press andare therefore prevented from using all of the AP stylebook

c. The AP stylebook rules are very inconsistent withgeneral rules of usage.
d. The AP stylebook does not cover many local style
questions and problems.


D

Communication & Mass Media

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At college, Ashley was very concerned about appearing to have it all--to be physically fit, popular, and smart--without seeming to have to try too hard. This is her way of seeming to achieve: a. None of these are correct

b. fear of claustrophobic failure. c. relentless pressure. d. effortless perfection. e. pre-superwoman syndrome.

Communication & Mass Media

Dozier and Broom note that “strategic planning is deciding where you want to be in the future and how to get there.” What does this interplay of goals and strategy make possible for a company?

a. defines the objectives for strategic PR plans b. leads to solid corporate social responsibility initiatives c. sets the organization’s direction proactively, thereby avoiding drift and repetition of activities d. provides a starting point for all future campaigns

Communication & Mass Media

All but one of the following represents differing approaches towards judging moral behavior. Which one does not?

a. Intuitive b. Relativist c. Situationalist d. Absolutist

Communication & Mass Media

Being sedentary and eating junk food despite believing that diet and exercise are integral parts of a healthy and happy lifestyle is a prime example of a consonant relationship.

Answer the following statement true (T) or false (F)

Communication & Mass Media