In a short essay, discuss the characteristics of full-service marketing research suppliers and describe three types of these full service suppliers
Include a description of the various services offered by each type of supplier to support your answer.
Full-service marketing research suppliers offer the entire range of marketing research services, from problem definition to report preparation and presentation. The services of these suppliers can be further broken down into syndicated services, customized services, and Internet services.
a. Syndicated services - these companies collect and sell common pools of data designed to serve information needs that a number of clients share. Surveys, panels, scanners, and audits are the main means by which these data are collected.
b. Customized services - these companies offer a variety of marketing research services customized to suit a client's needs. Each research project is designed to meet the unique needs of the client.
c. Internet services - these services are offered by several marketing research firms including some who have specialized in conducting marketing research on the Internet, for example, Harris interactive.
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Offering a cumulative quantity discount is done to
A. shift some of the storing function to the buyer. B. reduce the seller's shipping costs. C. encourage the buyer to make additional purchases. D. eliminate some marketing function. E. All these answers are correct.
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A) 0 months B) 18 months C) 24 months D) 36 months
June LaVista owns a health and fitness gym. After dividing her customers into four segments based on income range, age, level of fitness, and other selected segmentation descriptors, she wrote out a description of each segment's size, expected growth, frequency of exercise, and overall profit potential. Which step in segmenting a market is LaVista engaged in?
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