Cotton Mather's description of the Courant: _________________

Fill in the blank(s) with correct word


Hell-fire club

Communication & Mass Media

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A Red Cross worker asking for donations of blood in the conclusion of a persuasive advertisement is using a strategy known as a(n) _________________

Fill in the blank(s) with correct word

Communication & Mass Media

When deciding the type of presentation aid that would best suit your purpose, you should consider all of the following except ____.

A. what the speaking venue will permit B. what color scheme would work best in the space C. what equipment or technology is available in the venue D. what the venue size is

Communication & Mass Media

What type of information do media gatekeepers circulate as authentic news, without asking the relevant organization for any expenses?

a. Earned media b. Sponsored content c. Paid media d. Shotgun distribution

Communication & Mass Media

Term for sound bites from reporters in the field or incoming listener calls:

a. actualities b. sound clip c. remote d. all of these e. none of these

Communication & Mass Media