________ means trying to increase sales of a firm's present products in its present markets.

A. Market development
B. Market penetration
C. Differentiation
D. Product development
E. Diversification


Answer: B

Business

You might also like to view...

Restraints of trade are laws that regulate economic competition.

Answer the following statement true (T) or false (F)

Business

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a positively oriented relevant brand need?

A) problem removal B) social approval C) normal depletion D) problem avoidance E) incomplete satisfaction

Business

Through what process does the Regional Greenhouse Gas Initiative (RGGI) seek to reduce greenhouse emissions?

a. a cap-and-trade system b. a requirement for regular introduction of energy-efficient machinery c. governmental fines for use of fossil fuels d. tax incentives for GHG reductions

Business

If the product or service offered by a franchisor has not been tested, it should appear on the Federal Trade Commission (FTC) franchise notice

Indicate whether the statement is true or false

Business