The ________ is responsible for scheduling commercials on a radio station

a. general manager
b. account executives
c. program manager
d. traffic department


ANSWER: d

Communication & Mass Media

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The following question was taken from a student questionnaire for a speech on epilepsy. "Have you

ever had a seizure? This is an example of a(n) A. open question. B. closed question. C. continuum question. D. focus question.

Communication & Mass Media

Evaluation standards for assessing the quality of a speech should be based on an understanding of __________.

A. the rhetorical situation and the speaker's purpose B. audience predispositions and audience feedback C. speaker's style and speaker's ethos D. the speech situation and the speech timeframe

Communication & Mass Media

"Uptalking" refers to a speaker's use of elaborate vocabulary to demonstrate that the speaker values the audience's intelligence

Indicate whether the statement is true or false.

Communication & Mass Media

A reporter who deliberately alters a direct quote from a news source may be guilty of actual malice if

A. the altered material turns out to be false. B. the alteration results in a material change in the meaning of the statement. C. the alteration is the result of a failure to exercise reasonable care. D. the alteration puts the quoted individual in a bad light.

Communication & Mass Media