Which of the following forces that shape segment attractiveness include market size, growth rate, and growth potential?
A) competitive intensity
B) market access
C) market demand
D) profitability
E) feasibility
C
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The Swatch Group markets watches in all price ranges, from the Swatch brand at the low end to luxury brands such as Longines, Blancpain, and Breguet. Which target market strategy does this illustrate?
A) standardized global marketing B) concentrated global marketing C) differentiated global marketing D) psychographic global marketing E) none of the above
If an employer were to account for a defined benefit pension plan on the cash basis, it would be a violation of the
A) going-concern assumption. B) accrual concept. C) separate entity concept. D) historical accounting.
Culinary Enterprises manufactures cookware sets and sells the sets to department stores. Culinary expects to sell 2800 cookware sets for $280 each in April and 4000 cookware sets for $295 each in May. Sales are 30% cash and 70% on account. Compute the total budgeted sales for May.
A) $1,180,000 B) $784,000 C) $354,000 D) $826,000
The first phase of new product development is ________
A) problem recognition B) product concept screening C) idea generation D) product concept development E) business analysis