There is much discussion about saturation of fast-food franchises and the need for unconventional locations (such as schools, zoos, or U.S. naval bases) in the United States. This illustrates which retail life cycle stage?

a. introduction
b. accelerated development
c. maturity
d. decline


Answer: c. maturity

Business

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Using the strategy of ________, retailers convert shopping from a passive pursuit into an interactive activity for customers in bricks and mortar locations.

A. experiential merchandising B. destination retailing C. sweethearting D. beaconing E. customer profiling

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If Period 1 ending inventory is overstated, then:

A) both cost of goods sold and net income are understated in Period 1. B) cost of goods sold is overstated and net income is understated in Period 1. C) cost of goods sold is understated and net income is overstated in Period 1. D) both cost of goods sold and net income are overstated in Period 1.

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Business