A producer of frozen pasta dinners finds that its current target customers select among its frozen pasta dinners, going to a pizza restaurant, or staying home and eating an Italian sub sandwich. So the company set up a chain of pizza restaurants that also serve Italian sub sandwiches. This seems to be an effort at
A. market penetration.
B. product development.
C. market development.
D. diversification.
Answer: B
You might also like to view...
Social media ads prompt purchase at least three times more often than e-mails, and the average order value from social media ads is thought to be 17 percent higher
Indicate whether the statement is true or false
The historical discount rate of the firm may be a good indicator of the appropriate discount rate to apply to the firm in the future, when all of the following conditions hold true except:
a. The current risk of the firm is the same as the expected future risk of the firm. b. Expected future interest rates are likely to equal current interest rates. c. The existing capital structure of the firm is the same as the expected future capital structure of the firm. d. The current mix of debt and equity financing is equal.
A customer benefit approach statement is useful when a salesperson already understands the prospect's critical needs.
Answer the following statement true (T) or false (F)
With respect to negotiability, an order on an instrument may be addressed to one person or to more than one person, either jointly or alternatively
Indicate whether the statement is true or false