A shipper moving expensive goods of small size from Boston to Seattle would likely use:
A) rail.
B) air.
C) motor.
D) water.
E) none of the above
B
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Strategic planning deals with the establishment of long term company objectives.
Answer the following statement true (T) or false (F)
Activity costs per unit equal total activity costs divided by total volume
Indicate whether the statement is true or false
Bliss Massage Therapy Center maintains a database of over 700 clients and sends each one a special discount offer in the month of his or her birthday. Managers hope that as existing customers use the discount, they will see an overall growth in sales. According to Igor Ansoff's Product-Market Matrix, this is an example of the ________ strategy.
A. market diversification B. market penetration C. market development D. product development E. product differentiation
____ decides whether or not a company should lease or buy an expensive manufacturing equipment
A) Operations/production manager B) Human resource manager C) Finance manager D) Marketing manager