According to the Impact / Money box, “Top 10 Global AdvertisersAnnual Spending," the top global marketer as of 2014 was
a. McDonald’s.
b. General Motors.
c. Unilever.
d. Procter & Gamble.
ANSWER: d
Communication & Mass Media
You might also like to view...
In the adaptation stage, a medium:
a. redefines its position in the market b. converges with other media c. generates more revenue than any other form of media d. none of the above
Communication & Mass Media
Identify and explain the two dimensions of Hofstede’s research that influence face and conflict, as discussed in face negotiation theory.
What will be an ideal response?
Communication & Mass Media
Taxonomies of cultural patterns describe the behavioral patterns of individuals
Indicate whether the statement is true or false.
Communication & Mass Media
The self changes over time
Indicate whether the statement is true or false
Communication & Mass Media