Why is it important to consider opportunity costs in a make-or-buy decision?
What will be an ideal response?
Opportunity costs can represent a substantial part of the cost of an alternative and the analyst needs to consider the foregone opportunities.
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In marketing research, ordinal scales are used for all of the following purposes EXCEPT:
A) preference rankings. B) market shares. C) market position. D) social class. E) B and C
The firm's cost of external equity capital is the same as the required rate of return on the firm's outstanding common stock.
Answer the following statement true (T) or false (F)
A Chapter 7 debtor's agreement to pay a creditor on a debt after receiving a discharge in bankruptcy is called a A) voidable preference
B) reaffirmation. C) fresh start. D) redemption.
By involving employees in cross-functional teams to align their jobs with end customer requirements, a service firm is:
A. Managing service promises B. Communicating with customers C. Managing internal marketing communications D. Exceeding customer expectations E. Resetting customer expectations