______ gets to the heart of your message and provides your readers with the core information you want to offer them.

A. Credibility
B. Attention
C. Desire
D. Interest


D. Interest

Communication & Mass Media

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Which message is most likely to be polite?

A. indirect statement B. criticism C. direct statement D. negative facial expression

Communication & Mass Media

Which of the following statements correctly reflects the textbook?s definition of gender?

A) It is based upon genetics only. B) It?s a person?s sex. C) It is a psychologically based perception. D) Social experiences have little influence upon gender.

Communication & Mass Media

Describe the nature of tactics with regard to messages and audiences.

What will be an ideal response?

Communication & Mass Media

When you type your script, look for opportunities to recast your verbs in ______.

A. past perfect tense B. past tense C. present tense D. future tense

Communication & Mass Media