During his speech on changing general education requirements at the university, Ben made it a point

to discuss the need for gainful employment, a concern he shared with his audience.

By doing so, Ben was
attempting to establish identification with his audience.
Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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When message receivers perceive a similarity between themselves and a speaker, it can have an impact on persuasive effectiveness in what way?

a. directly b. inversely c. causally d. indirectly

Communication & Mass Media

Which of the following is an advantage of impromptu speaking?

A. Listeners will likely believe that your words are from the heart. B. You will have plenty of time to prepare for your speech. C. It is impossible to lose track of your thoughts. D. They almost never cause anxiety for speakers.

Communication & Mass Media

Humor in a speech depends upon

a. timing b. smooth delivery c. rehearsal d. all of the above e. none of the above

Communication & Mass Media

Eric thinks that it is important to buy American made products, but when he goes shopping he buys t-shirts manufactured in Taiwan because they are much less expensive. These two cognitive elements are:

a. consonant b. dissonant c. irrelevant d. opposites

Communication & Mass Media