What must researchers do first before proceeding with a study that might in some way present harm to research participants?

a. they must protect the participants’ anonymity
b. they must gain informed consent of the participants
c. they must promise to protect the participants’ confidentiality
d. they must avoid using any deceptive practices


Answer b

Communication & Mass Media

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A speaker's best asset is his or her informational advantage over the listeners

Indicate whether the statement is true or false

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Videoconferencing capabilities can be found only at very specialized corporations

Indicate whether the statement is true or false

Communication & Mass Media

The level of prejudice and discrimination in an organization represents which dimension for describing a multicultural organization?

A. acculturation B. information integration C. cultural bias D. intergroup conflict

Communication & Mass Media

Monica is asked to present Rivel Inc's latest product during its annual gathering. After her presentation, she asks for feedback and the audience response is quite negative

They felt Monica used complicated terms and that the overall presentation was boring and hard to follow. She also did not present the summary of the key points. What can Monica do to rectify this problem? Why is it important? a) She can resolve the issue by repeating the key messages in various ways and using simple terms. It is important to meet the needs of audiences with different perceptions. b) She can resolve the issue by presenting again until the audience is satisfied. It is important to convince the audience of the message as the company invested heavily on the promotions. c) She can resolve the issue by making use of high-level language to target at least half of the audience. It is important to gain the audience's attention. d) She can resolve the issue by giving several examples for her points. It is important to convince the audience of the message as the audience's opinion matters to the company.

Communication & Mass Media