Despite the importance of services and the bottom-line profit potential for services, consumers perceive that overall the quality of service they are receiving is declining.
Answer the following statement true (T) or false (F)
True
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In a ______-intensity conflict, one party to the conflict aims to do serious damage to the other.
Fill in the blank(s) with the appropriate word(s).
Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, Web site, and business cards. Which technique is being used by Lush Lawns to promote its business?
A) logistics information management B) inventory control segmentation C) niche market penetration D) integrated marketing communications E) global marketing management
Which of the following actions is a restaurant owner most likely to take in order to reduce problems associated with service intangibility?
A) increase entree prices after 6:00 p.m. B) provide clean tablecloths and fresh napkins for each new customer C) empower employees to handle customer complaints D) offer discounted prices for appetizers ordered during happy hour E) hold regular employee workshops focusing on customer service
The date the directors vote to declare and pay a dividend is called the:
A. Liquidating date. B. Date of stockholders' meeting. C. Date of record. D. Date of payment. E. Date of declaration.