In the context of examining the training enterprise as a whole, which of the following training issues is examined at a macro level?
A. How should the outcomes of training efforts be evaluated?
B. What is the economic impact of training?
C. What type of training best fits the needs that have been identified?
D. How should the need for training be identified?
Answer: B
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In a short essay, discuss the differences between a management decision problem and a marketing research problem
What will be an ideal response?
Campus Bus Service entered into a contract with Smith Bus Company to purchase 10 buses. One week before Campus Bus was scheduled to receive the buses, a fire destroyed Smith's warehouse and the buses inside. As a result, Campus Bus had to purchase its buses at a slightly higher cost from another manufacturer. Campus Bus sues Smith Bus for damages for breach of contract under these circumstances. Assume Campus Bus did not bear the risk of loss of the goods under the contract. In this scenario, ________.
A. Smith Bus should not be excused from performance because it did not act in good faith B. Smith Bus can exercise its right of anticipatory repudiation C. Smith Bus should be excused from performance under the clause for the rights on improper delivery D. Smith Bus should be excused from performance under the test of commercial impracticability
Briefly define and discuss the six steps of the marketing research process
What will be an ideal response?
Coca-Cola's unique and skillful marketing communications represent the company's ________
A) consumer-generated value B) production orientation C) distinctive competency D) return on investments E) lifetime value