A commercial that shows Dodge Ram pickup trucks navigating through the back roads of America is an example of the ________ approach to advertising execution.
A. slice-of-life
B. musical
C. lifestyle
D. fantasy creation
E. humor
Answer: C
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Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________
A) personal selling B) direct marketing C) public relations D) buzz marketing E) word-of-mouth influence
Micromarketing is an application of data mining
Indicate whether the statement is true or false
The first step in a financial analysis of a company includes:
A. ratio analysis. B. pro forma balance sheet construction. C. statement of cash flows construction. D. profit and loss analysis. E. pro forma income statement construction
Which of the following is a difference between preferred stock and common stock?
A. Unlike common stockholders, preferred stockholdershave a guaranteed legal right to receive a dividend. B. Unlike common stockholders, preferred stockholders are not paid their dividends in full. C. Unlike common stock, preferred stock isnormally issued with a stated dividend. D. Unlike common stock, preferred stock dividends are paid in irregular time intervals.