As a characteristic of innovation, ________ refers to whether a product can be tried and used on a limited basis or in smaller quantities without great expense
A) divisibility
B) complexity
C) communicability
D) compatibility
A
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When Nielle saw Laura in the stockroom stuffing her purse with expensive printer cartridges, Laura was quick to say, "We've been friends since first grade, so I'm sure you won't say anything about this." This is an example of using a(n)
A. personal appeal. B. legitimating tactic. C. pressure tactic. D. coalition tactic. E. exchange tactic.
The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that the salespeople make to meet dealers
The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone. This marketing strategy used by Raleigh is an example of ________. A) inbound telemarketing B) search marketing C) internal marketing D) outbound telemarketing E) paid-search marketing
DMM Industries, a manufacturer of composite metal products, sells its products using a conventional marketing channel. The company decides to adopt a vertical marketing system to improve its performance. What advantages could this provide?
What will be an ideal response?
The ________ sphere is the number of channel levels, from raw materials to final product and distribution, in which a company will participate
A) industry B) vertical C) product/application D) competence E) market segment