When speaking to an audience from a high-context culture, a soft-sell approach would be a better persuasive strategy than a clear and direct approach
Indicate whether the statement is true or false
True
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To launch their new wedding collection, a company puts up stalls at major shopping malls with cutouts of wedding dresses
A woman is able to stand behind the cutouts so that only her face shows, get pictures taken, and view the photographs to see how she looks in the dress. What element of planning does this process identify and why is it important? a) Audience; to maximize the reach and success of the campaign b) Situation; to set objectives only with proper understanding of the situation c) Strategy; to set effective guidelines for the overall campaign d) Tactics; to effectively implement the established objectives
According to the textbook, the extemporaneous style of speaking is the appropriate style for
most situations today. Indicate whether the statement is true or false
Explain why researchers should build the request for specific information into an open question. Give an example of such a question.
What will be an ideal response?
Which type of audience response can be described as the ultimate test of whether a presentation was effective?
a. Behavioral
b. Focused
c. Verbal
d. Nonverbal