Your firm has experienced a decline in sales over the last three quarters. You have traced the problems to distribution inefficiencies. Which of the following should you track to ensure that the firm's distribution efficiency is maximized?
A) average sales per point of sale
B) sales from new products
C) trial rate
D) repurchase rate
E) new customer gains
A
You might also like to view...
A company had net sales of $829,500 and cost of goods sold of $583,200. Its net income was $34,690. The company's gross margin ratio equals:
A. 28.2% B. 36.3% C. 25.5% D. 42.2% E. 29.7%
Which of the following is not a technology company, but used technology to revamp the business process of selling books?
A. Zappos B. Netflix C. Dell D. Amazon
The two tasks in demand and supply management phase are ______.
a. demand forecasting and production planning b. sales forecasting and order planning c. sales forecasting and production planning d. revenue forecasting and production planning
Which of the following statements best defines a labor market?
A. It is a system that uses a direct market-pricing approach for all of a firm's jobs. B. It is a system that firms use to compete for business in the marketplace and to gain competitive advantage. C. It is a geographical area where employers attempt to integrate their products (job opportunities) with all consumers (job applicants). D. It is a geographical area within which the forces of supply (job aspirants) interact with the forces of demand (employers).