What is an example of an informal recruitment source?
a) Nepotism
b) Job postings
c) Job fairs
d) Use of search firms
a) Nepotism
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In the consumer sector, advertising tends to:
A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows B) be the primary vehicle for communicating to customers C) be done in-house to prevent competitors from learning about the company's products and communication approach D) be used to support consumer promotions and personal selling efforts
Using a segmented marketing strategy, a firm might decide to ignore market segment differences and target the whole market with one offer
Indicate whether the statement is true or false
______ developed the hierarchy of needs theory.
a. Elton Mayo b. Abraham Maslow c. Henri Fayol d. Max Weber
Emerald Corporation's current ratio is 0.5, while Ruby (Emerald's competitor) Company's current ratio is 1.5. Both firms want to "window dress" their coming end-of-year financial statements. As part of their window dressing strategy, each firm will double its current liabilities by adding short-term debt and placing the funds obtained in the cash account. Which of the statements below best describes the actual results of these transactions?
A. The transactions will have no effect on the current ratios. B. The current ratios of both firms will be increased. C. The current ratios of both firms will be decreased. D. Only Emerald Corporation's current ratio will be increased. E. Only Ruby Company's current ratio will be increased.