________ is the percentage of target customers who are exposed to the business's message through a certain combination of media
A) Target market reach
B) Target market frequency
C) Target market effectiveness
D) Target market rate
E) Target market pulse
A
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Information captured by a management information system allows managers to do all of the following except
a. determine accurate product or service costs. b. improve processes. c. provide timely feedback. d. satisfy all customer inquiries.
You can receive an automatic four month extension for filing your federal tax return
A) only if you are out of country. B) only if you are in the armed services. C) only if you are physically or mentally incapacitated. D) under most circumstances.
Operating leverage is measured as the responsiveness of the firm's earnings before interest and
taxes relative to fluctuations in sales. Indicate whether the statement is true or false
Which of the following parameters does the formula for the computation of cost per ratings point (CPRP) take into account?
A. cost of ad space B. cost per thousand C. cost per repetition D. cost of commercial time E. circulation