Which of the following is true of a registration statement?
A. A registration statement must be accompanied by financial statements certified by certified public accountants.
B. Once submitted, a registration statement cannot be amended.
C. The SEC judges the merits of the securities based on the registration statement.
D. A registration statement need not reveal how a company plans on using the proceeds from the offering.
Answer: A
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Which type of marketing channel typically yields the highest margins for a manufacturer?
A) direct channel B) indirect channel C) mixed channel D) intermediate channel E) distributor channel
Pitching to bloggers
A) is a simple and straightforward process. B) is no different than pitching to traditional media outlets. C) can be a little different than pitching to traditional media outlets. D) requires no prior audience research. E) is never worth the time and effort of MPR professionals.
As general manager of a local restaurant chain, you have been asked to develop defensive moves to protect your company's market position and restrict any challenger's options for initiating a competitive attack. You would present all but ONE of the following strategic options to your executive team.
A. Publicly commit your restaurant chain to a policy of matching a competitor's terms or prices or breadth of menu items. B. Signal to challengers and new entrants in the local restaurant industry that retaliation is likely in the event they launch an attack. C. Maintain a war chest of cash and/or marketable securities. D. Challenge struggling runner-up restaurants that are on the verge of going under. E. Grant volume discounts or better financing terms to dealers/distributors and provide discount coupons to customers to help discourage them from frequenting other local restaurants.
Moving inventory from point to point in the supply is known as
A) facilities. B) inventory. C) transportation. D) information.