Pitching to bloggers
A) is a simple and straightforward process.
B) is no different than pitching to traditional media outlets.
C) can be a little different than pitching to traditional media outlets.
D) requires no prior audience research.
E) is never worth the time and effort of MPR professionals.
C
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Answer the following statements true (T) or false (F)
1. The Sarbanes-Oxley Act set up the Federal Trade Commission to ensure consumer protection and to eliminate and prevent anticompetitive business practices, with penalties of as much as 25 years in prison for noncompliance. 2. Companies can reduce unethical behavior by offering a case-based approach to ethics training that presents employees with ethical dilemmas and clarifies expectations. 3. Despite recent pressure from stockholders to increase profits, World Extraction Corp., a global petroleum organization, has maintained a practice of consistently acting ethically by being a good global corporate citizen, taking host-country and global standards into consideration when making decisions, and obeying the laws of host countries as well as international law. World Extraction Corp. provides an example of a company acting in a socially responsible way. 4. As businesses are going green today, sustainability programs have produced environmental benefits, but unfortunately, they have also resulted in higher costs and lower revenues, and at times, they have hurt organizations competitively. 5. After the scandals at WorldCom, Tyco, Adelphia, and Enron, in which company employees lost millions of dollars and their nest eggs, U.S. companies showed less concern for corporate governance and more interest in the development of corporate social responsibility.
Emotion states are more diffuse, less intense, and more enduring than mood states, which tend to be more intense and directed at more specific targets.
Answer the following statement true (T) or false (F)
The method of setting prices in which marketers total all the costs for the product and then add an amount to arrive at the selling price is called ________
A) supply-based pricing B) target costing C) cost-plus pricing D) yield management pricing E) demand-based pricing
Which of the following is the LEAST relevant characteristic that a salesperson should consider when qualifying a prospect?
A) financial ability B) longevity in the market C) credit history D) volume of business E) likely level of loyalty